If you are an ardent user of Google for your regular online queries, then you must have come across the word, Google algorithms for sure!
And if you ever wondered what it is all about, then go on reading!!
What is Google Search Algorithm?
An algorithm is a method that uses different transformations using formulas and processes. A large number of formulas (also known as ranking factors) that Google assigns to the algorithm, are included in this process. In Google search, the transformation of the algorithm is location of a website that can alter because of the factors/formulas. Google has made changes to the related ranking factors almost regularly since the algorithm’s finest hour.
This is completely keeping with the user experience: when browsing, this allows users to always identify the most appropriate and high quality content. For website owners, modifications do not necessarily mean that significant declines in Google’s findability are apparent, although this may definitely be the case. For this purpose, effective SEO initiatives are helpful because they take Google variables into account to maximize visibility on Google.
How does Google algorithm work?
The algorithm was constrained at its inception, to the task of evaluating websites using only external links. If other high quality websites were always connected to your own, Google would have better results. Currently, Google assesses a total of around 200 factors covering the whole website bandwidth.
A few of Google’s Ranking factors include:
• Website architecture: determines if the page has a good HTML structure.
• Content: determines the quality and originality of the language
• Visitor behavior: determines the bounce rate.
• Mobile responsiveness: determines if the website is mobile friendly or not.
• Page loading speed: determines the speed at which the website can be uploaded.
• Grammar and Spelling: being used as quality signals by Google search.
All components of a good website are taken into account by today’s Google algorithm, which is implemented nearly everyday. This begins with the domain name option. Also, the layout of the entire website, both in its programmed HTML form and its architecture, is taken into consideration.
The website should, in addition to the cleanliness of the HTML code, should be functional and user friendly, along with having a consistent and original content. To achieve top rankings, mobile friendly websites are essential, where backlinks are considered significant and behaviors of website visitors, known to be a quality feature!
Google Algorithm Updates:
The Google algorithm, including the popular Panda update, introduces relevant filters frequently. Consequently, poor websites with weak content lose their ranking positions. On the contrary, websites with quality content continue to grow! In recent times, algorithms also extract the search results relevant to the search term’s topicality and searcher’s place. The word analysis of the entered keyword based on different language models and synonym system, is also carried out for the search.
Conclusion: The website’s effectiveness majorly depends upon the countless small and large factors, including a large number of processes that Google algorithm is subjected to. Google rewards them with strong ranking positions if they are accounted for. It takes a lot of time to successfully incorporate all the factors of the algorithm and the resulting rise in Google. The abundance of algorithm factors and the number of websites make Google visibility a major challenge and a winsome contest!!